Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model and indeed, company culture should be solidly rooted in permission marketing.
Show Me My Heatmap 1. SMART is just an easy-to-remember acronym to ensure proper goal setting. As with all marketing campaigns, the first few steps are always the most important.
Having specific goals will make it easier for all team members to be on the same page and better understand what is required to achieve the goal. Make sure the goals are measurable in order to properly assess the performance of the campaign. Keeping goals achievable is also necessary for a sustained feeling of accomplishment throughout the planning process.
Being results-oriented with the goals allows you to focus on how each objective will affect the outcome. And, finally, being timely with the goals and setting hard deadlines will ensure that tasks are met and that all is progressing at the right pace.
Select Appropriate ROI Metrics Once the goals are established and agreed upon among the team members, decide the metrics with which each goal will be measured.
Remember that goals can be measured differently, and it is imperative to select the appropriate metric in order to accurately analyze the return on your event marketing investment. Also, keep in mind that one goal can be measured in multiple ways, as shown in the chart below: Select an Event Marketing Campaign Attribution Model When more deals begin to close after the event marketing campaign, how much credit should be attributed to the event?
Was the event the first time these customers interacted with the brand? Questions like these are why attribution models are important for better understanding event impact. First, you must analyze all the other marketing campaigns that are running concurrently with your event campaign and then decide which attribution would make the most sense.
One example of an attribution model would be the W-shaped model: This model is usually the most accurate representation of event ROI but also the most difficult to implement.
It considers all the different touchpoints and marketing initiatives that caused a customer to finally close.
The W-model would keep track of all these touchpoints and attribute the credit accordingly. When outlining the event planning process, the focus should be on setting deadlines as opposed to a list of tasks.
By viewing the process as a timeline instead of a to-do list, it will be easier to prioritize tasks and make adjustments as the campaign moves forward. A great way to organize your event planning timeline is by making a Gantt chart: Gantt charts are organized with specific projects in the left-hand column and a timeline along the top row.
This is one way to get a comprehensive view of your event marketing campaign. Book the Ideal Venue Securing a venue is one of the first tasks that should be taken care of since large venues often must be booked months or sometimes even years in advance.November 29, 20 Things Successful Email Marketing Programs Do [0 By Chad S.
WhiteWhile it’s difficult to fail at email marketing, success can be elusive. E-mail marketing is a cost effective marketing tool that aims on building long term relationships with your customers. With clear objectives and messages, e-mail marketing can effectively support your marketing efforts on and off line with a relatively low budget.
A marketing campaign isn't something that comes to you while you're taking a shower. Successful campaigns tend to be carefully researched, well-thought-out and focused on details and execution.
A promotional plan is a valuable marketing tool when it comes to launching a new service or product or expanding your market reach into new verticals or demographics.
These 15 steps will help you to organize the scope of the marketing campaign while putting in the place the processes to ensure event success. 3. Using the same follow-up email to every show is the surest way to get your message ignored. Be sure to always identify the specific show, by name, in the subject line and in the first paragraph, at minimum. Learn what makes these top-notch email marketing examples so effective, and grab an email planning template to get started with your own.
November 29, 20 Things Successful Email Marketing Programs Do [0 By Chad S. WhiteWhile it’s difficult to fail at email marketing, success can be elusive. With countless advertising campaigns created over the decades, narrowing it down to the five most successful marketing campaigns is quite a challenge.