Ritzer the mcdonaldization thesis

Visiting Professor, University of SalzburgAustria Although known as a sociologist, Ritzer never earned a degree in sociology; he was trained in psychology and business. As Ritzer said in a later interview, "I basically trained myself as a social theorist, and so I had to learn it all as I went. Weber famously used the terminology " iron cage " to describe the stultifying, Kafkaesque effects of bureaucratized life, [6] and Ritzer applied this idea to an influential social system in the twenty-first century:

Ritzer the mcdonaldization thesis

Aspects[ edit ] Ritzer highlighted four primary components of McDonaldization: Efficiency — the optimal method for accomplishing a task.

In this context, Ritzer has a very specific meaning of "efficiency". Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time. McDonaldization Ritzer the mcdonaldization thesis the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product.

Organizations want consumers to believe that they are getting a large amount of product for not a lot of money. Workers in these organizations are judged by how fast they are instead of the quality of work they do.

Ritzer the mcdonaldization thesis

This also applies to the workers in those organizations. Their tasks are highly repetitive, highly routine, and predictable. Irrationality of Rationality[ edit ] Ritzer also outlines Irrationality of Rationality as a fifth aspect of McDonaldization. By that I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them.

Like a fast-food restaurant, a bureaucracy can be a dehumanizing place in which to work and by which to be served. A further problem with the irrationality of rationality is that this can lead to inconsistencies; fast food is no longer fast, there are long lines and it is at the expense of taste.

He further states that beyond dehumanization further irrationalities emerge; including the inefficient masses of red tape, over quantification leading to low quality work, unpredictability as employees grow unclear about what they are supposed to do, or the loss of control due to other things.

De-McDonaldization[ edit ] Many corporations have been making an effort to deny the rationalization of McDonaldization. Efforts are related to focusing on quality instead of quantity, enjoying the unpredictability of service and product and employing more skilled workers without any outside control.

Protests have also been rising in nation-states in order to slow down the process of McDonaldization and to protect their localization and traditional value. In fact, the more the company adjusts to local conditions the more appeal the scientific calculations of the specifically American product may be lost.

Another example could be McUniversities, which features modularized curricula, delivering degrees in a fast-track pick-and-mix fashion to satisfy all tastes.

The diminished quality of these products can only be disguised by extensive advertising which constantly repackages them to look new.

Slater [8] argues that the class size, layout and pedagogy in Peru closely resemble that of America, with clear examples of Western culture focused on efficiency of transfer of knowledge in other parts of the world.

Furthermore, Slater [8] goes on to demonstrate that the McDonaldization of education could have many negative side effects; particularly that it does not promote inquiry or creativity. Therefore, schools will become less effective at educating children as they will fail to develop creative thinkers.

Making it easier to find similar courses and content at different locations.


Courses begin and end at the same time on the same predetermined days and last for a specific amount of weeks. While it is possible to create a new original MOOC every semester, it is more likely a basic structure will be created and subsequently altered each time in order to make their creation more efficient.

Computer graded exams will be used more frequently than written essay exams to make it more efficient for the instructors.

Yet since MOOCs limit the amount of contact between student and teacher, it will be difficult to engage the course on a deeper and more meaningful level.George Ritzer (born October 14, ) is an American sociologist, ) contained essays on Ritzer's McDonaldization thesis; Mark Alfino, John Caputo and Robin Wynyard edited a volume, McDonaldization Revisited (Greenwood Press, ), also including essays on McDonaldization;.


The idea that societies move toward a condition of similarity—that they converge in one or more respects—is a common feature of various theories of social change.

The notion that differences among societies will decrease over time can be found in [ ]. The McDonaldization of Society: Into the Digital Age [George Ritzer] on barnweddingvt.com *FREE* shipping on qualifying offers. The book that made McDonaldization part of the lexicon of contemporary sociological theory.

According to Ritzer, the Mcdonaldization of society has standardized the consumer experience. 'The McDonaldization of society' by George Ritzer. According to Ritzer, the Mcdonaldization of society has standardized the consumer experience. However, many writers have criticised Ritzer's McDonaldization thesis and I would like now to outline a.


Ritzer the mcdonaldization thesis

McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society.

You may think it started with Ray Kroc in the 's when he bought his first hamburger restaurant, but it's origins were actually much earlier than that.

In fact, Henry Ford was the first McDonaldization pioneer with his vision of an assembly line for. McDonaldization is a concept developed by American sociologist George Ritzer which refers to the particular kind of rationalization of production, work, and consumption that rose to prominence in the late twentieth century.

The basic idea is that these elements have been adapted based on the.

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