Emarketer the global media intelligence report

Transcription 1 The Global Media Intelligence Report September 2 Executive Summary was another tough year for the global economy, as the eurozone crisis deepened and hopes were dashed of a swift, sustainable recovery from the difficult period that began in In, that recovery is still some distance away. Several leading markets including the US, the UK and much of are jittery, as businesses and consumers deal with unwelcome financial realities.

Emarketer the global media intelligence report

Reaching Peak Browser A new breed of retail stores and in-person experiences, rooted in digital, will begin to replace outgoing retailers.

A new breed of retail stores and in-person experiences, rooted in digital, will begin to replace outgoing retailers. Merchants will have to master the combination of showrooming and webrooming, events, product demos, in-store experiences and more.

Brick and mortar players will digitize their physical infrastructure and begin rolling out new store features and formats based on customer experience and convenience, with a strong digital flavor.

The in-store experience includes premium coffee and barbershop services. The space doubles as a pickup and return point for online purchases.

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Online box-mattress pioneer Casper has opened 15 pop-up shops in cities around the US in They carry a selection of new, custom and vintage bicycles, serve at least 12 craft beers on tap, roast and serve coffee on site and have a stage for local musicians.

Stores and staff support the customer journey for both DIY homeowners and professional contractors. The Disruption of B2B eCommerce. The growth of the digital-savvy millennial workforce, mobile ubiquity and relentless optimization of eCommerce technology is forcing the hand and pace of the traditionally slow-moving B2B sector.

Many B2B buyers and users will experience their first frictionless, B2C-like purchasing and ordering experience in as they continue transitioning their product discovery and buying behaviors to online and mobile.

Everything from print catalogs to sales calls are being replaced by a digital-first discovery process and a buyer-centric, simplified ordering process. The perfect storm for disruption ByB2B firms will spend more on eCommerce technology than online retailers do.

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Augmented Reality AR will be huge in as brands roll out features that allow consumers to use their mobile devices to visualize items in their home or office before purchasing. The AR view feature lets you view thousands of products in your home and office before you buy them, including electronics and tools.

IKEA Place is an augmented reality app that lets consumers experience, experiment and share adding Ikea products into any space. Products are in 3D and true to scale, so consumers can see whether the furniture or accessory will fit and what it would look like in context.

Measuring the in-store ROI of digital ads, finally. Retailers will now know how many dollars of in-store sales are attributable to every dollar spent on digital thanks to a reliable attribution model between digital and in-store: Canadian bicycle retailer Primeau Velo had a 9-to-1 9: The advancement of simplified payment technology on mobile, including fingerprint and facial recognition, will boost the percentage of transactions completed on mobile.

The payment platform was so popular that in February, mobile orders overwhelmed staff and created unprecedented wait times. Purchases will automatically be scanned and charged to their account. As brands and retailers get better at leveraging consumer and behavioral data, eCommerce initiatives will target much more specifically, nearing the once impossible idea of one to one 1: Behavior-based analysis leads to personalization and data driven optimization, which brands and retailers will start using to much greater effect insignaling the beginning of the end of demographic-based marketing tactics.

Westfield is seeking to persuade retailers and brands in its 33 malls — and even competing malls — to share data on consumer behavior and purchasing in order for all to better target potential customers for related sales and promotions.

Amazon, the quintessential marketplace, is expected to continue its relentless growth. Much like its Chinese counterpart Alibaba, Amazon will be a ubiquitous element in every eCommerce Business Plan in These figures will continue to grow in Amazon will continue to grow its market shares in virtually every market it competes in, at the expense of many retailers.

Though Amazon alone is not causing bankruptcies per se, they will recuperate the customers stranded by fallen retailers.Context: This report includes a breakdown of all the different types of data B2B brands can capture on their audience.

It will also cover best practices on how to source this data and the best ways to manage and integrate it for actionable insights.

China has unique factors buoying the industry, like the dominance of mobile phones, a lack of legacy infrastructure, and the surging popularity of digital retail marketplaces.

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Emarketer the global media intelligence report

If you continue browsing the site, you agree to the use of cookies on this website. GLOBAL MEDIA INTELLIGENCE REPORT EXECUTIVE SUMMARY Thank you for downloading emarketer s Global Media Intelligence Report Executive Summary.

The full report, produced for the fifth time this year. More information. WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH Against the background of these global trends, marketers face different choices and opportunities in each region: In North America, the .

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