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Ellis Friedman We know: But a little abstract thinking can strengthen your business marketing strategies and also help potential clients conceptualize what your company embodies. But how does one devise a metaphor to describe your business? Building your business metaphor Is your product or service something that improves the lives of your customers, or is it a little luxury that makes them feel comforted?
Your market status Is your business focused on reliability, safety, flash, or eco-friendliness? This can be a bit aspirational, but it should also be in line with your vision. Sure, you and everybody else would love to be a Mercedes.
Think deeper about other businesses or people who embody what you do or want to embody. Do you mentor and nurture lots of customers? Is your company a serious contender for being the best in your field and for really immersing yourself in the industry? You might be a Daniel Day-Lewis.
Why your metaphor helps you Once you get your simpler metaphorical groove on, you can move into more in-depth and helpful business growth metaphors. Think about the times you speak with people in science, mathematics, programming, or any highly technical or specialized field.
Often, when they try to explain what they do, they receive confused, blank stares in return. You do not want to receive these stares—they don't grow business. Your business metaphor can help ward off these stares.
It’s a metaphor off to the side; the dogs symbolize not the thing, but the emotional center of the thing. They’re unexpected but appropriate. Since everybody’s first ideas are often the most cliched, hold out for the second, third or 30th comparison. Metaphors will jump-start your originality, but the best ideas, as always, are hard to land on. Metaphors prove previous success. As a thank you for subscribing, we'll send you a copy of our Small Business Marketing Trends Report with insights from over 1, surveyed business owners. The gifts just keep on coming. 4 Reasons to Subscribe: Weekly tips to dominate sales and marketing. Common Speech Examples of Metaphors Most of us think of a metaphor as a device used in songs or poems only, and that it has nothing to do with our everyday life. In fact, all of us in our routine life speak, write, and think in metaphors.
Metaphors prove previous success When you can describe your service or product as a hybrid of two existing services or models, it sets a precedent for your success.
If you wrote a book about a post-apocalyptic southern belle who fought a Battle Royale-style Civil War alongside Clark Gable, that might get you those aforementioned stares. How to find your business metaphor Discovering your something-meets-something-else metaphor requires research and creativity.
First, break down your business model or product into its most basic parts. Using as few words as possible, write down what product or service you provide. Then go find other people or companies that provide the same or very similar products or services.
List everything you can find, then cull together and keep the ones that are both successful and accurately describe you.
Lastly, think outside the business box a bit. Is there a movie or book character who does approximately what you do? Or is there a pop culture icon who is similarly positioned in their industry as you are in yours?
With the info listed above, discovering a metaphor that describes your business will be easier than you think. Was this post helpful?Metaphors are a figure of speech used to make comparisons. These comparisons describe one thing in terms of another, but without using the words "like" or "as".
For example, describing a woman in terms of a flower can highlight her beauty. It’s a metaphor off to the side; the dogs symbolize not the thing, but the emotional center of the thing.
They’re unexpected but appropriate. Since everybody’s first ideas are often the most cliched, hold out for the second, third or 30th comparison. Metaphors will jump-start your originality, but the best ideas, as always, are hard to land on.
Aug 24, · Many authors use metaphors, so no matter what your literary tastes are, you can probably find some excellent examples. If you don’t mind difficult reading, very few writers in English used metaphor as well as the 16th-century poet John Donne: poems like “The Flea” and his Holy Sonnets employ intricate metaphors to describe experiences like love, religious faith, and death%(27).
Business Report Finance Metaphor PowerPoint Template with all 3 slides: You are the best but you know it can be bettered. Our Business Report Finance Metaphor PowerPoint Template will .
Jun 29, · A business report can be anything from a set of financial statements to a full-fledged marketing plan, and there are as many formats for reports as there are stars in the sky.
Metaphors prove previous success. As a thank you for subscribing, we'll send you a copy of our Small Business Marketing Trends Report with insights from over 1, surveyed business owners.
The gifts just keep on coming. 4 Reasons to Subscribe: Weekly tips to dominate sales and marketing.